Lay’s campaigns worked for BBDO (2012-2014) and currently for TBWA
Glo launch in Romania
I am a proud member of the Creative Team from Geometry Global who helped to launch Glo in Romania (first launch in European Union country), after Japan, Russia and Switzerland. Concept and execution, ATL and BTL, I was always where brand creativity has challenged us.
McDonald’s Non Stop OOH
Stop by McDrive anytime you want! The campaign is meant to attract McDonald’s customers towards the McDrive services. Since McDrive is open any time, in other words, at any given hour, a parallel was used – between the phases of the moon, and the act of consuming a generic McDonald’s product.
SOS Children’s Villages Posters
The Imaginary Mom All of these children need a real mother, even if She’s just a social one. The fantasy *Rock Star-Fairy Princess-Ballerina-Gold Medal winning Athlete*, is not really a true Mom. The Jobs The concept revolves around the idea that by donating 2% of your yearly income taxes to help the cause of orphan…
Illustrations for children’s books
I designed and created the illustrations and the layout for the latest Captain Ront children’s novel by Vlad Stoiculescu, published in 2016 by the Integral Publishing House.
Head: Journey into the heart of innovation Explores the BASF micro-technology!
Raiffeisen Bank – refinancing campaign
Headline: Refuel your business at Raiffeisen Bank!
An awareness campaign for Fortifikat/Terapia-Sunpharma
Fortifikat forte – A liver damage and dietary supplements to outline the idea that the “age” of the liver is usually bigger than the age of that person if you abuse yourself with alcohol, cigarettes and lack of rest.
Special project, Romanian Police
Special project for Romanian Police PROBLEM: Car drivers park their car on the sidewalk, not taking into account the minimum 1 meter needed for pedestrians to walk by (as required by law). SOLUTION: We proposed to make that distance tangible: by making the flyer 1 meter long. This way car drivers, who usually threw away…