Lay’s campaigns worked for BBDO (2012-2014) and currently for TBWA
Glo launch in Romania
I am a proud member of the Creative Team from Geometry Global who helped to launch Glo in Romania (first launch in European Union country), after Japan, Russia and Switzerland. Concept and execution, ATL and BTL, I was always where brand creativity has challenged us.
“Fabrica de Bine” (Do-Good Factory)
Help them help themselves! Awareness campaign for an NGO, whose main focus is about helping socially vulnerable people, by offering them jobs in paper recycling micro-centers.
Seasonal Lay’s Flavour – Pork Chops
Have a Lay’s, Fall-Winter Collection. Promotional campaign for a new flavor of the Seasonal Lay’s category.
Lay’s “Join the Great Crunching”
Promotional Lay’s Campaign, with instant prizes: cash and mini gold ingots, straight out of the package.
Lay’s “Oven Baked”
Campaign for a new, unique Lay’s chips recipe – oven baked.
SuperBingo Metropolis Campaign – The Husband
The new SuperBingo Metropolis season starts on Easter. As soon as he’s informed that he won, over the phone, the husband tells the wife to pack her bags, for an exotic trip, then clarifies: He’s taking the trip, she’s taking herself and her bags, to her mother.