SuperBingo Metropolis Campaign – The barbershop

The new SuperBingo Metropolis season starts on Easter. TV spot series, depicting the extreme consequences one’s winnings can have upon others: The barber reads in the newspaper, over the cranky customer’s shoulder, that he won – and takes revenge by shaving Bingo balls on the back of his head.

Ciuc Campaign: Football

Ciuc. Only taste matters. A beer in a thousand.  A Beer Institute sequel: The teacher points out the repercussions of choosing a beer based on the fact it promotes football: since you’re a mere amateur, you can either have an accident, or make a fool out of yourself, in front of your friends.

Ciuc Campaign: The Promotion

Ciuc. Only taste matters. A beer in a thousand. The Ciuc Beer Institute (an advertising invention, obviously), is the only institute where you can learn the strategy of choosing the best of beers. There, the Teacher shows the students what can happen if they choose a beer based on promotions (smooth attack to the competitor…

Ciuc Radler Launch – First step

Radler, from Ciuc. 37% beer, 63% true lemonade. Only taste matters. Highest lemon content on the market. This phase announces the future product launch.

Lay’s Duel Campaign

The Last Crisp Lay’s Crisps are the only true crisps, so much so that you’d do just about anything to Lay your hands on the last one… we chose Puya and Cabral, two Romanian showbiz stars, to stage the creative idea. They race in tricking each other, hoping to win the last Lay’s.   The…

SOS Children’s Villages Campaign

Over 70.000 Romanian children can only imagine what’s it like, to have a mother. An imaginary mom, isn’t a mom. Signing the 2% form for SOS Children’s Villages can help turn fantasy to reality. Awareness-raising campaign, meant to inform the public of the possibility to donate 2% of the yearly income tax, to said NGO….