Author: Razvan Patriche

Experienced Senior Art Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Photography, Graphics, Logo Design, Advertising, and Branding & Identity. Strong arts and design professional with a Bachelor’s Degree focused in Sculpture from National University of Arts, Bucharest.

Ciuc Radler Launch – First step

Radler, from Ciuc. 37% beer, 63% true lemonade. Only taste matters. Highest lemon content on the market. This phase announces the future product launch.

Do-Good Factory OOH

Help them help themselves! Awareness campaign for an NGO, whose main focus is about helping socially vulnerable people, by offering them jobs in paper recycling micro-centers. By buying various products from the Factory, you are helping hundreds of socially vulnerable people, have a better life!

BWIN Campaign

See it written in the stars: 1-0 halftime score.  Image Campaign for the most well-known online sports bet agency: Bwin. The future isn’t a surprise, when you can read the following day’s results in the stars.

Canespor

You can hide your hands… Or you can use Canespor Onichoset, the complete treatment against nail fungus, guaranteed to cure it in only six weeks! Promotional Campaign for a Bayer product, the most effective on the market!

Rosia Montana Gold Corporation

Posters for an itinerary exhibition, promoting local heritage objects related to mining – all in a large lobby campaign for the start of gold mining projects in Rosia Montana County.

Panorama Image Campaign

Sound insulation up to 45 decibels. Image campaign for a company, specialized in joinery and high quality carpentry, with the latest insulation technology. With the new Panorama products and services, objects that produce very loud noise, now seem made of wool.

Ciuc 4Pack

Ciuc x4 pack. No matter how you twist and turn it, it’s still the smartest choice. An analogy of the Rubik cube, that speaks for itself: the new 4pack is what smart people pick.

McDonald’s Non Stop OOH

Stop by McDrive anytime you want! The campaign is meant to attract McDonald’s customers towards the McDrive services. Since McDrive is open any time, in other words, at any given hour, a parallel was used – between the phases of the moon, and the act of consuming a generic McDonald’s product.

Citroen Eco Friendly – REMAT program

  Citroen Eco System – A cleaner wirld, a better car!   Auto park renewal campaign, through the REMAT (car recycling) program. If you bring your old car to REMAT, you receive a discount ticket from authorized dealers. A new aquisition from Citroen is as nonpolluting as a leaf, compared to the old car.