Promotional Lay’s Campaign, with instant prizes: cash and mini gold ingots, straight out of the package.

Campaign for a new, unique Lay’s chips recipe – oven baked.

Ciuc Music. Live Music. At the beginning of Concerts season, the consumer must not forget that Ciuc sponsors over 80% of the concerts that take place in Romania. Having “Born to be Wild” as a soundtrack, a series of activities take place, depicting the Ciuc target audience, all connected through music.

The new SuperBingo Metropolis season starts on Easter. As soon as he’s informed that he won, over the phone, the husband tells the wife to pack her bags, for an exotic trip, then clarifies: He’s taking the trip, she’s taking herself and her bags, to her mother.

The new SuperBingo Metropolis season starts on Easter. A secretary’s revenge, as soon as she receives a phonecall, informing her that she won: She draws a Hitler moustache on the boss’s face, before an important meeting, under the pretext of “cleaning him”.

The new SuperBingo Metropolis season starts on Easter. TV spot series, depicting the extreme consequences one’s winnings can have upon others: The barber reads in the newspaper, over the cranky customer’s shoulder, that he won – and takes revenge by shaving Bingo balls on the back of his head.

Ciuc. Only taste matters. A beer in a thousand.  A Beer Institute sequel: The teacher points out the repercussions of choosing a beer based on the fact it promotes football: since you’re a mere amateur, you can either have an accident, or make a fool out of yourself, in front of your friends.

Ciuc. Only taste matters. A beer in a thousand. The Ciuc Beer Institute (an advertising invention, obviously), is the only institute where you can learn the strategy of choosing the best of beers. There, the Teacher shows the students what can happen if they choose a beer based on promotions (smooth attack to the competitor…

Announcement phase – The manufacturer offers 400.000 free Ciuc Radler cans, for tasting.

Radler, from Ciuc. 37% beer, 63% true lemonade. Only taste matters. Highest lemon content on the market. This phase announces the future product launch.

Over 70.000 Romanian children can only imagine what’s it like, to have a mother. An imaginary mom, isn’t a mom. Signing the 2% form for SOS Children’s Villages can help turn fantasy to reality. Awareness-raising campaign, meant to inform the public of the possibility to donate 2% of the yearly income tax, to said NGO….