Show us how you’re keeping rock alive! Send a picture of your own collection and we’ll complete it with a chopper! Image Campaign for Rock FM. You can win a rock symbol – a Harley D, only if you show how dedicated you are to this genre.
Author: Razvan Patriche
Experienced Senior Art Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Photography, Graphics, Logo Design, Advertising, and Branding & Identity. Strong arts and design professional with a Bachelor’s Degree focused in Sculpture from National University of Arts, Bucharest.
Cannes Short Film Corner
Poster for the Romanian shorts section, “Short Film Corner”, at the Cannes Film Festival, 2008 edition. By joining the first and last shots of a film, a clear and suggestive representation of the “short” idea was found.
McDonald’s The Apple
An apple a day, keeps the doctor away! The campaign informs the customers, especially (with) kids, that the new McDo menu also includes fresh apples. Being targeted towards kids, promoting a healthy diet, the new McDo offer is helping them grow healthy and strong, with an apple a day. The text on the blackboard shows…
Seasonal Lay’s Flavour – Pork Chops
Have a Lay’s, Fall-Winter Collection. Promotional campaign for a new flavor of the Seasonal Lay’s category.
Lay’s “Join the Great Crunching”
Promotional Lay’s Campaign, with instant prizes: cash and mini gold ingots, straight out of the package.
Lay’s “Oven Baked”
Campaign for a new, unique Lay’s chips recipe – oven baked.
Ciuc supports Live Music Campaign
Ciuc Music. Live Music. At the beginning of Concerts season, the consumer must not forget that Ciuc sponsors over 80% of the concerts that take place in Romania. Having “Born to be Wild” as a soundtrack, a series of activities take place, depicting the Ciuc target audience, all connected through music.
SuperBingo Metropolis Campaign – The Husband
The new SuperBingo Metropolis season starts on Easter. As soon as he’s informed that he won, over the phone, the husband tells the wife to pack her bags, for an exotic trip, then clarifies: He’s taking the trip, she’s taking herself and her bags, to her mother.
SuperBingo Metropolis Campaign – The Secretary
The new SuperBingo Metropolis season starts on Easter. A secretary’s revenge, as soon as she receives a phonecall, informing her that she won: She draws a Hitler moustache on the boss’s face, before an important meeting, under the pretext of “cleaning him”.
SuperBingo Metropolis Campaign – The barbershop
The new SuperBingo Metropolis season starts on Easter. TV spot series, depicting the extreme consequences one’s winnings can have upon others: The barber reads in the newspaper, over the cranky customer’s shoulder, that he won – and takes revenge by shaving Bingo balls on the back of his head.
Ciuc Campaign: Football
Ciuc. Only taste matters. A beer in a thousand. A Beer Institute sequel: The teacher points out the repercussions of choosing a beer based on the fact it promotes football: since you’re a mere amateur, you can either have an accident, or make a fool out of yourself, in front of your friends.
Ciuc Campaign: The Promotion
Ciuc. Only taste matters. A beer in a thousand. The Ciuc Beer Institute (an advertising invention, obviously), is the only institute where you can learn the strategy of choosing the best of beers. There, the Teacher shows the students what can happen if they choose a beer based on promotions (smooth attack to the competitor…
Razvan Patriche 