McDonald’s The Apple

An apple a day, keeps the doctor away!


The campaign informs the customers, especially (with) kids, that the new McDo menu also includes fresh apples. Being targeted towards kids, promoting a healthy diet, the new McDo offer is helping them grow healthy and strong, with an apple a day. The text on the blackboard shows how fast the kid grew, and is using a clichee text, learned by Romanian kinds in elementary school: Ana has apples (Ana are mere).

merele MCDO

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