Ciuc Campaign: Football

Ciuc. Only taste matters. A beer in a thousand.  A Beer Institute sequel: The teacher points out the repercussions of choosing a beer based on the fact it promotes football: since you’re a mere amateur, you can either have an accident, or make a fool out of yourself, in front of your friends.

Ciuc Campaign: The Promotion

Ciuc. Only taste matters. A beer in a thousand. The Ciuc Beer Institute (an advertising invention, obviously), is the only institute where you can learn the strategy of choosing the best of beers. There, the Teacher shows the students what can happen if they choose a beer based on promotions (smooth attack to the competitor…

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Ciuc Radler Launch – First step

Radler, from Ciuc. 37% beer, 63% true lemonade. Only taste matters. Highest lemon content on the market. This phase announces the future product launch.

Do-Good Factory OOH

Help them help themselves! Awareness campaign for an NGO, whose main focus is about helping socially vulnerable people, by offering them jobs in paper recycling micro-centers. By buying various products from the Factory, you are helping hundreds of socially vulnerable people, have a better life!

BWIN Campaign

See it written in the stars: 1-0 halftime score.  Image Campaign for the most well-known online sports bet agency: Bwin. The future isn’t a surprise, when you can read the following day’s results in the stars.

Canespor

You can hide your hands… Or you can use Canespor Onichoset, the complete treatment against nail fungus, guaranteed to cure it in only six weeks! Promotional Campaign for a Bayer product, the most effective on the market!

Rosia Montana Gold Corporation

Posters for an itinerary exhibition, promoting local heritage objects related to mining – all in a large lobby campaign for the start of gold mining projects in Rosia Montana County.

Panorama Image Campaign

Sound insulation up to 45 decibels. Image campaign for a company, specialized in joinery and high quality carpentry, with the latest insulation technology. With the new Panorama products and services, objects that produce very loud noise, now seem made of wool.

Ciuc 4Pack

Ciuc x4 pack. No matter how you twist and turn it, it’s still the smartest choice. An analogy of the Rubik cube, that speaks for itself: the new 4pack is what smart people pick.

McDonald’s Non Stop OOH

Stop by McDrive anytime you want! The campaign is meant to attract McDonald’s customers towards the McDrive services. Since McDrive is open any time, in other words, at any given hour, a parallel was used – between the phases of the moon, and the act of consuming a generic McDonald’s product.