Be a Star! A T-shirt Star.
McDonald’s Romania 15 years anniversary campaign.
The customers are encouraged to create an original t-shirt design related to the event, the winner being made into a true star, for a day.
The Skier
McDonald’s loves winter sports.
Travel Magasine print. For a natural association of the brand with winter sports, while being in the process of opening a new location in a Romanian Ski resort.