SOS Children’s Villages Campaign

Over 70.000 Romanian children can only imagine what’s it like, to have a mother. An imaginary mom, isn’t a mom. Signing the 2% form for SOS Children’s Villages can help turn fantasy to reality.

Awareness-raising campaign, meant to inform the public of the possibility to donate 2% of the yearly income tax, to said NGO.

Based on the idea that every kid exaggerates when telling a story, an orfan boy is “practicing” his speech in front of the mirror, trying to find the best way to describe his imaginary mom to his friends. He doesn’t manage to stay coherent, and messes up the story quite often. By donating 2%, we can make their dreams come true.

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