Awareness campaign for an NGO, whose main focus is to help socially vulnerable and challenged people, by offering them jobs in paper recycling micro-centers. By buying various products from the Factory, you are helping hundreds of these individuals, in their quest for a better life!

Beer found its pair. Lay’s Beer Hunger. Beer Brats flavored chips.

“It’s a MUST! Try the new red Grape Mirinda” Two-way romanian/english word play: the Romanian word “must”, refers to a type of grape juice, obtained in the first stages of the wine making process. This sets a clear image of the product, in the consumer’s mind.

The Imaginary Mom All of these children need a real mother, even if She’s just a social one. The fantasy *Rock Star-Fairy Princess-Ballerina-Gold Medal winning Athlete*, is not really a true Mom. The Jobs The concept revolves around the idea that by donating 2% of your yearly income taxes to help the cause of orphan…