Author: Razvan Patriche
Experienced Senior Art Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Photography, Graphics, Logo Design, Advertising, and Branding & Identity. Strong arts and design professional with a Bachelor’s Degree focused in Sculpture from National University of Arts, Bucharest.
Lay’s Duel Campaign
The Last Crisp Lay’s Crisps are the only true crisps, so much so that you’d do just about anything to Lay your hands on the last one… we chose Puya and Cabral, two Romanian showbiz stars, to stage the creative idea. They race in tricking each other, hoping to win the last Lay’s. The…
Effie Poster
2 > 1. Awarding ideas that work. Making of a poster for the 6th edition of EFFIE, the competition that awards sales efficiency. In a competition based on numbers and statistics, a mathematical formula – clear and undeniable, speaks for itself.
Mc Donald’s
Be a Star! A T-shirt Star. McDonald’s Romania 15 years anniversary campaign. The customers are encouraged to create an original t-shirt design related to the event, the winner being made into a true star, for a day. The Skier McDonald’s loves winter sports. Travel Magasine print. For a natural association of the brand with winter…
Unilever – Choose Life
Don’t swallow (don’t believe) everything you hear Informational Consumers’ campaign, about the fact that Unilever products are healthy and contain no additives. The consumers are urged not to allow themselves to be tricked by false messages, and be correctly informed. The visual is based on a word play: don’t swallow everything you hear, enter the…
Lipton Six Pack
Cool off whenever you want to. You got six doses of Lipton Ice Tea in the new Cooling Kit! Promotional Campaign. Viewed from above, the six doses can be associated with the clocks, that place the time factor into the layout: you can cool off at any time throughout the day! Six times more refreshing….
CEZ Romania – Recycling Campaign
Population information campaign, about the importance of selective waste recycling. The prints show abnormal combinations of various categories of waste, as opposed to the normality of selective recycling. Don’t mix fruit and glass. They belong in the Grey container. Don’t mix plastic and fruit. It belongs in the yellow container.
Alpha Bank Poster
Try your luck with reason, not with me. New customer acquisition campaign by Alpha Bank, one of the best ranked banks in Romania. An old symbol of luck was debunked – the horseshoe, depicted in a fun way, as a simple object with limited usage.
Peugeot Posters
Second Hand with No Surprises Customer information programme. The second hand automobiles from Peugeot leave no room for bad surprises: the dealer informs the buyer of the technical state of the car, as well as its full history. Peugeot 206 Roy Lichtenstein. A forever fashionable classic. Promotional campaign for a model that has reached the…
Razvan Patriche 