The Last Crisp Lay’s Crisps are the only true crisps, so much so that you’d do just about anything to Lay your hands on the last one… we chose Puya and Cabral, two Romanian showbiz stars, to stage the creative idea. They race in tricking each other, hoping to win the last Lay’s. The…
Category: Campaigns
SOS Children’s Villages Campaign
Over 70.000 Romanian children can only imagine what’s it like, to have a mother. An imaginary mom, isn’t a mom. Signing the 2% form for SOS Children’s Villages can help turn fantasy to reality. Awareness-raising campaign, meant to inform the public of the possibility to donate 2% of the yearly income tax, to said NGO….